Recent Articles

State of SEO 2014

The State of SEO, 2014

I’d like to tell you search engine optimization is a clean industry. I want to write that businesses and agencies don’t exploit weaknesses in the system or circumvent the algorithms. It’d be nice to say […]

Search Detective

A Brief History of SEO & Search Engines

We need to have a conversation about Search Engine Optimization. Specifically, where it’s been, where it is today and where it’s going next. The old rules don’t apply; yet, some of today’s best practices still […]

1st Job Interview

Getting Your 1st Marketing Job

I am meeting with a marketing student who asked me for career start-up advice. I’m not giving her the speech I got. I got my first job in a union hall. I kept my mouth […]

Keyword Research

What is Keyword Research?

The basic goals of keyword research are pretty simple, to find the words and phrases people use when searching on engines like Google or Bing for your content, product or service. While most available keyword […]

Online Traffic Popularity

Popularity: Make Content Work for Your Bottom Line

How do we get more traffic is one of the top questions about Inbound Marketing and Growth Hacking. Here’s the unvarnished truth; it’s a popularity contest. Either you have it, you partner with it, or […]